Partner doesn’t want to celebrate Valentine’s Day

DEAR HARRIETTE: Yes, it’s Valentine’s Day, but I don’t like to buy into it.

Expectations seem ridiculously high for this manufactured holiday.

I have a relatively new girlfriend. I like her a lot, but I’m not into this day. I have told her as much, and she seems disappointed. I absolutely hate that I become the bad guy if I don’t want to bow to this nonsense. How can I let her know I care about her without falling into this consumerist trap? – Not a Fan